“The only thing we have is one another. The only competitive advantage we have is the culture and values of the company. Anyone can open up a coffee store. We have no technology, we have no patent. All we have is the relationship around the values of the company and what we bring to the customer every day. And we all have to own.” These are wise words from Howard Schultz, the CEO of Starbucks.
Companies grow and stay above the competition because of the culture they built in their organizations. Everyone, from the top to the bottom, holds these values dear and lives them. According to some Orange County recruiters, this is the reason why companies must screen applicants not only for their technical knowhow, but also for their ‘individual culture’, so to speak. Certain questions and practices enable your company to determine if a candidate is fit for the values you hold.